About Us

PureStep Kids was created by a mum and dad who wanted a more natural, comfortable option for their three daughters’ everyday footwear — without changing the shoes they already loved.


Like many parents, we started paying closer attention to what our children were wearing day after day. Especially the materials sitting against little feet for hours at a time — at daycare, school, the playground and everywhere in between.

We weren’t looking for a medical product or a bulky orthotic.

We simply wanted a softer, more breathable layer between growing feet and synthetic footwear.


That’s where PureStep Kids began, a simpler approach to comfort.

PureStep Kids insoles are designed to sit seamlessly inside popular clogs, sandals and slides — adding comfort without altering fit or feel.

They’re made using carefully chosen materials and designed with real-world wear in mind. No complicated claims. No unnecessary features. Just thoughtful design that supports everyday comfort.

Peace of mind, every step

We know parenting is full of decisions — big and small.

PureStep Kids is about making one of those decisions easier.

Because when kids are comfortable, they move freely.

And when parents feel confident in what their kids are wearing, everyone wins.

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